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Additional Considerations When Building a Website When choosing a website builder, many people make the mistake of just going for the cheapest and/or easiest option. Of course, there are plenty of suitable options that are both affordable and easy to use, but there are other factors that must be taken into account as well. To some extent, these factors may depend on the type of website that�s being built. Here are just a few essential components to look out for when choosing a website builder: Search engine optimization tools: These are the tools that allow a website to climb the search engine rankings and get noticed online. At the very least, a website builder should have tools for creating XML sitemaps, generating title tags and meta descriptions, and establishing Google-friendly URLs. High-level security features: Hackers are becoming more aggressive and more sophisticated than ever, so it's essential to have a secure website. A website builder should offer SSL certificates, malware protection, and round-the-clock server monitoring. Online store owners should only work with ecommerce platforms that are PCI-DSS compliant, and larger businesses should consider choosing a website builder that offers dedicated servers. Professional-grade templates: When it comes to templates, not all website builders are created equal. Some offer thousands of templates while others offer fewer than a dozen. In addition to quantity, it's important to look at quality. A platform may have 10,000 themes available, but they won�t be of much benefit if they all look cheaply designed. When deciding on a website builder, take some time to look at the templates and themes. Specifically, compare themes by industry or website type. Affordable hosting packages: Most website builder plans will come bundled with hosting, but there are still a few companies that charge extra for this service. Make sure to pay attention to what's included, and choose a plan that offers adequate hosting at a reasonable rate. For anyone who�s just looking to start a blog, it may be perfectly reasonable to go with a budget package that offers 500MB of storage and 1GB of monthly bandwidth. For a site that needs to accommodate thousands of monthly visitors, though, it�s best to find a package that offers unlimited hosting and bandwidth. Ecommerce capabilities: This only applies to those who wish to sell products online. We've touched on the importance of choosing a website builder with payment capabilities, but it actually goes a bit deeper than that. Depending on the size of the store and the goals of the business, the user may need to ensure that their website builder allows for the sale of unlimited products (not all of them do). Also, look for ecommerce website builders with no transaction fees. Marketing tools: While we're on the subject of ecommerce, an online store owner should have access to advanced marketing tools for the purpose of maximizing sales. These tools may include featured product carousels, recommended/similar product lists, best-sellers, and expedited checkout, just to name a few. An app store: Just like any smartphone, many website builders come equipped with their own app store. For website owners who are serious about customization, this feature is essential. A good app market will contain hundreds of extensions covering every need from marketing to design to shipping. Want to learn more about website-building platforms and top web-hosting options? Check out some reviews of the top web building companies.